In 2016, Azzaro Parfums draws on the brand’s roots to revisit the original values of its founder, the couturier Loris Azzaro, a bold, generous, seductive, free-thinking man, who knows how to enjoy life and its pleasures:
• THE SOLARITY of a Mediterranean brand bathed in sunlight that makes rhinestones more brilliant, life more intense and people more flamboyant.
• Timeless SEDUCTION, so beautifully illustrated by Azzaro Pour Homme and Azzaro pour Elle. Because, for Loris Azzaro, a fragrance must above all be a “weapon of seduction”.
• HEDONISM, to only take the best life can offer and know how to savor the present moment.
• GENEROSITY, to share strong and genuine emotions with friends or family (perfectly portrayed with Chrome), as much as the generous and unforgettable trail of Azzaro perfumes.
• FREEDOM of mind and body, to live life like a boundless adventure, to dare to take risks… and succeed.
• The EXUBERANCE of creations designed to “have an effect” in order to draw all eyes to you. Because life belongs to those who dare and everyone has the power to live each moment more intensely, in a world where anything is possible.
Azzaro becomes “the brand that celebrates life” and enables men and women to defy destiny, trust their luck and attract their desires.
AZZARO WANTED, SYMBOL OF THIS RENEWAL
The men’s fragrance Azzaro WANTED is the first launch of this new era and embodies the brand values to perfection. Its ambition is to become the third masculine pillar alongside the brand’s iconic fragrances, Azzaro Pour Homme and Chrome. A new symbol heralds the rebirth of the “brand that celebrates life”: a powerful A at the heart of a stylized sun was chosen to become the seal of the brand new Azzaro Parfums creation.
THE STORY OF A WANTED MAN, A DESIRED HERO
Azzaro WANTED is the scent of a man for whom everything is possible and everything turns out well. An exuberant, solar, magnetic man that other men envy and women desire. Free-spirited, with the soul of a rebel, he lives his life as he pleases, ready to follow his instinct and change the rules of the game at the drop of a hat. Daring, he takes chances with unswerving confidence and boldly taunts destiny to get what he wants. He reaches what he targets, he gets what he dares.
THE AZZARO WANTED BOTTLE, A WEAPON OF SEDUCTION
Of techno-chic and mechanical inspiration, the Azzaro WANTED bottle is a unique collector’s item, at once elegant, daring, harmonious and precious. It is a symbol of freedom and virility. A masculine archetype and a nostalgic reminiscence of childhood days, the shape of the revolving cylinder evokes the idea of a game, a challenge, freedom, confidence, and becomes the owner’s “ultimate weapon of seduction”. Its flamboyant, shiny metal echoes the solar fragrance contained within. Its rounded shapes are inspired by some of the brand’s codes, like the ring.
AZZARO WANTED, A FRAGRANCE AND A WINNER
Azzaro WANTED is a solar, harmonious and desirable fragrance, a woody citrus spicy scent. Woody vetiver accords blend with fresh spices (cardamom), brightened by citrus notes (lemon duo). Noble ingredients include three derived from responsible development; cardamom from Guatemala, vetiver from Haiti and Tonka bean from Brazil. An interpretation of the Azzaro WANTED story, composed by the perfumer Fabrice Pellegrin.
THE AZZARO WANTED CAMPAIGN, IMAGINED BY AND FOR MEN
Day or night, hovering between friendship and seduction, the new Azzaro WANTED campaign sketches the adventures of its hero, a curious and uninhibited pleasure-seeker who lives his life as he wishes, in the streets of Barcelona, the capital of the night life. The advertising visual is deliberately simple and its minimalist effectiveness clearly sums up Azzaro WANTED with three key points: the bottle (an emblematic, masculine toy, a formidable weapon of seduction, an object of desire), the name (which applies equally to the hero and his object) and the man, who embodies the values of quiet, confident hedonism.