Bourjois launches a new product for all women to reveal your lashes!
For this occasion, a mysterious event was organized on Thursday from 5pm to 8pm Al Quoz, Dubai, U.A.E. inviting the guests to an a(maze)ing experience.
As three of the most famous influencers – Noha Nabil- Dala Al Doub – Ascia AKF -collaborated in this project; during the day, their fans followed them virtually through a real maze, guiding each influencer via their social media to discover the reveal.
Upon entering the venue located at Real Life Photography, one of the most curious places in Dubai, guests were immersed in a Parisian apartment with a view on the famous Eiffel Tower and typical roofs of the city of lights. Gourmet French canapes were served to the guests to accompany their journey of discovery.
The Maze, as the main attraction of this event, the guests understood how to #revealtheway to this mysterious product!
By entering the maze, the guests were disoriented and had to find their way through amusing challenges and games. If lucky enough, they would finally reach THE REVEAL and find the Volume Reveal Mascara from Bourjois!
Anartist lodge was dedicated to women and beauty offering to all guests a chance to be dolled up by Bourjois experts in a Parisian music ambience.