Just as wedding traditions are laden with symbolic beauty, so Mouawad’s new masterpieces and high jewelry sets offer up a deeper meaning behind their shimmering reflections. The harmony of a wedded union is embodied brilliantly in each set of perfectly matching necklace, bracelet, earrings, and ring. Classic motifs of flowers, petals, hearts, and teardrops are united in designs that range from delicate simplicity to magnificent grandeur, giving every bride the luxury of choosing the perfect complement to her beauty.
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, which grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Mouawad Flower of Eternity Jewellery Coffer – the most valuable jewellery box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world – the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor – the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division, and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 127-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.
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