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Contemporary Luxe E-Commerce Platform The Private Label Launches In The Middle East

The-Private-Label.com, a new womenswear e-commerce platform dedicated to bringing the most sought after emerging labels from across the globe, has launched from Dubai, United Arab Emirates, with an exciting international network of individual brands and designers. Uniquely bringing the concept store experience onto an engaging and creative digital portal, The-Private-Label.com will be committed to delivering elevated and glamorous evening wear essentials and contemporary streetwear, from their pool of carefully curated global design talent, to their discerning consumers. The-Private-Label.com is an expert mix of the human touch and disruptive technology initiatives, favoring drops over seasonal launches and diverging away from traditional e-commerce platforms, whilst still ensuring a sincere passion for emerging brands and unparalleled experience in the retail industry.

Poised to offer the global market a whole new segment of creativity and fashion, The-Private-Label.com boasts an impressive lineup of designers across eveningwear and streetwear, all meticulously hand-picked by their team of stylists and buyers to showcase the very best of trending fashion from Eastern Europe and beyond. With each passing season, The-Private-Label.com reflects and refreshes its designers and trends to make sure it’s always on the ever-changing pulse of the fashion landscape, empowering women’s femininity, bringing fashion to the frontlines and offering global consumers access to an overwhelming array of styles and exquisite designs right to their front door.

The-Private-Label.com currently ships worldwide to 180 countries and is founded by discerning and accomplished entrepreneur Priya Jelly, who brings a wealth of knowledge, innovation and expertise spanning over six years in luxury retail, The-Private-Label.com positions itself as a contemporary luxury platform, committed to offering confident competitiveness on quality, design and pricing. The philosophy is hinged on having fun with fashion and creating a lifestyle suited to the modern day woman, who is as much a socialite as she is a success. The platform offers a wide range of ready-to-wear garments for women, from chic classics to edgy statement pieces as well as contemporary cocktail dresses, accessories and jewelry. Leading designers available on the platform include AMEN – a luxurious take on evening wear, ARUT MSCW – the ultimate in discotheque elegance, DANIELE CARLOTTA – a semblance of art-house chic, GIVE ME SPACE – iconic pieces that play with #trending topics, GIUSEPPE DI MORABITO – contemporary concepts with a style sense of elegant bizarreness, S.A.D.A.F.A – a cool and contemporary collection of clutches drawn from rich Egyptian traditions and artisanship, ZHIVAGO – a 100% cruelty-free fashion house with a reputation for its signature fusion of impeccably tailored ready-to-wear, avant-garde separates and high octane evening wear and many other exciting brands under The-Private-Label.com portfolio. Dubai-based Lebanese fashion designer DIMA AYAD is the first of many regional designers under the The-Private-Label.com. Dima Ayad’s eponymous label is renowned for celebrating the range and uniqueness of the feminine form and is a proud addition to The-Private-Label.com extensive portfolio, with a number of other prominent regional designers set to be signed to the platform following its launch.

“It gives me immense pleasure to bring these incredibly talented designers and brands to the forefront through The-Private-Label.com. Globally, we are in need of supporting emerging brands and build them internationally to have a solid platform to find undiscovered talent the world over. I hope the range of pieces available on The-Private-Label.com offers and empowers women in the Middle East to feel confident, worldly and sexy in their femininity and know that they are truly wearing something different” says Priya Jelly, Founder of The-Private-Label.com

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