Elissa graces ‘World of Fashion’ at Mall of the Emirates

Majid Al Futtaim’s premium fashion and lifestyle destination, Mall of the Emirates held a glamorous opening night of ‘World of Fashion’ with a unique fashion display of the latest Autumn/Winter collections by multi-brand concept Etoile La Boutique, and a VIP appearance of one of the most celebrated talents in the region, Elissa.

Running until September 19 and held in conjunction with Mall of the Emirates 10th anniversary, the fifth edition of ‘World of Fashion’ promises a brand new way to experience the latest concepts in fashion and beauty, blurring the lines between clothing and interiors.

A testament to style evolution as luxury fashion delves into street art, renowned Tunisian artist eL Seed, will create a unique piece of art dedicated to the mall’s 10th anniversary. Known for his distinct ‘calligraffiti’ style, eL Seed will express his thoughts on mixing Arabic calligraphy and graffiti, and collaborating with the biggest brands in the fashion industry in a live Q&A tonight at 7pm.

For more updates on ‘World of Fashion,’ please visit: www.facebook.com/malloftheemirates. Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account: http://instagram.com/malloftheemirates and using #WorldOfFashion15.