ETOILE “LA BOUTIQUE” SHOWCASED THE VERY BEST OF SS16 WITH OMI AT DSF’S ‘FASHIONTAINMENT’

Etoile “La boutique” was chosen as the exclusive and main partner for the collaboration with the annual Dubai Shopping Festival.

World renowned artist OMI performed his chart topping hits Hula Hoop, Babylon, and Cheerleader as the stunning models showcased Spring Summer collections from the likes of INGIE Paris, Dior, Alaïa, Self Portrait, Roksanda, Proenza Schouler, T by Alexander Wang, Christopher Kane, Raoul, Rachel Gilbert, Sachin& Babi and Alex Perry.

Huge crowds gathered for the anticipated launch and performance with the familiar faces of loved and highly influential Lady Fozaza and well known presenter and socialite Shereen Mitwalli among the guests.

‘Fashiontainment’ was an extraordinary fusion of fashion and entertainment presented by the luxury concept store Etoile ‘La boutique’ and DSF.

About Etoile “La boutique”

Etoile “La boutique” is the leading multi-brand store in the Middle East, with presence in UAE, KSA and Kuwait. Founded by Ingie Chalhoub, President & Managing Director of Etoile Group, trendsetter and pioneering luxury ambassador, Etoile “La boutique” offers the hottest mix of global fashion for the Middle Eastern and international woman. The blend of brands on display covers the most covetable pieces from contemporary to high-luxury designers.