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Intensity of Intimate Freshness

In 1996, Loris Azzaro created Chrome, a fragrance of crisp freshness and azure skies, within a blue and silver universe. Dedicated to genuine moments of closeness and joie de vivre, Chrome celebrates the values of multi-generational by paying tribute to the unfailing bond between a father and his son. In 2015, the legendary perfume returns in a new graphic and streamlined advertising campaign, with a resolutely contemporary feel.

Today, Chrome evolves into Chrome Intense, a new version which revisits the fragrance’s emblematic freshness to intensify and magnify it. In this new rendition, more intense than ever, Chrome Intense holds the promise of even stronger and more unique moments.

The Fragrance…

With Chrome Intense, the metallic freshness of Chrome reveals its darker side and becomes more vibrant, textured and woody, for a longlasting trail.

Chrome’s “Fresh Aquatic Woody” signature blends with spicy-woody accents to give way to a “Fresh Spicy Woody” accord for a fusing, explosive freshness, paired with an intense trail.

To create this new sophisticated freshness, Chrome’s three original accords are enriched with noble and powerful ingredients:

  • To begin, elemi, a resin derived from trees mainly native to the Philippines, merges with frosty mint to spark up the ethereal lightness of bergamot, mingled with transparent musks.
  • Cardamom, a spice produced from a plant indigenous to Asia, diffuses its sweet and sensual scents to enliven Chrome’s aquatic heart.
  • Lastly, the patchouli – papyrus – vetiver woody accord adds depth to the sandalwood and mate leaf signature, so identifiably Chrome.
To tell this new story, I used papyrus to give a textured vibe and bring out the darker side of the intense version. I also played on the freshness/warmth duality of vetiver to develop its woody character without losing the sensation of freshness.Mylène Alran, Robertet perfumer, creator of Chrome Intense.

An Intensely Chrome Bottle

The Chrome bottle is reinterpreted to resemble the material evoked by its name. When the azure blue of the fragrance grows darker and more intense, a tube with a metallic effect and herringbone motif reminiscent of actual chrome crosses the inside of the bottle to echo the unbreakable bond between father and son.

Eau de Toilette 100 ml Natural Spray: 326 AED