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Georgio Armani Beauty Introduces Neo Nude: Invisible Makeup. Visible Perfection.

 

Supremely fine, weightless textures; ultimate skin comfort with long-lasting, luminous hold; a masterclass in flawless nude beauty. Since its creation in 2000, Giorgio Armani beauty has been the expert in empowering women to achieve a flawless complexion with a completely natural result, guided by the philosophy of ultimate beauty.

Now Giorgio Armani beauty introduces a complete Neo Nude range for skin, cheeks and lips, with the promise of “no makeup makeup” perfection: a perfection that looks real. Invisible, mistake-proof, sensorial – it delivers everything a woman needs to feel confident and to embody the signature Armani glow.

It’s you – but better. It’s your Armani nude

LIQUID OR POWDER FOUNDATION ? FUSION PERFECTION IS BORN

To match the needs of a demanding modern lifestyle, in which women want to achieve natural beauty on-the-go, Giorgio Armani beauty introduces Neo Nude Fusion Powder: the first finishing powder to combine similar ingredients and luminosity of a liquid foundation, with the clean application and nomadic practicality of a compact. Backed by 10 years of research, with Neo Nude Fusion Powder Giorgio Armani beauty reveals two groundbreaking patent* technologies.

Floating weightlessly onto the skin like a cloud, the secret to its brilliance lies in Giorgio Armani beauty Laboratories’ new patent*: the water memory formulation process. During formulation, water within the powder evaporates, leaving a powder texture behind. Upon contact with the natural moisture found within the skin, the process is reversed: the powder transforms into a veil-like liquid that becomes one with the skin, avoiding harsh lines, smears or caking over time. A second patent* allows a soft weightless powder – so thin it appears invisible.

Mix, build, blend, create your own bare-skin beauty. Available in 12 shades, Neo Nude Fusion Powder contains a high-performance colour fusion emulsion with advanced pigments that maintain a skin-matching veil, which stays true no matter how many touch-ups you make throughout the day.

Even, natural and radiant, the beauty of the skin is amplified, thanks to a sensorial, “new skin” feel. It’s as if flawless radiance were entirely natural. Alternatively, the powder can be used for a bronzing effect. To ensure the application process is clean, the refillable compact is accompanied by a soft, synthetic brush. It’s so mistake-proof that it can be applied with eyes closed.

With Neo Nude Fusion Powder, the time-short woman of today can carry the practicality of a powder – yet achieve the luminosity of a liquid. Now, you can have the best of both worlds.

* Patent pending

A-BLUSH / A-CONTOUR / A-HIGHLIGHT, ENHANCE YOUR NATURAL BEAUTY

To empower and enhance this individual beauty come three products to complete the Neo Nude range. Water-based, each one instantly fuses with the skin, comforting and hydrating whilst simultaneously adding radiance. Naked feel, nude perfection – your “no make-up make-up” finish lies entirely within your own hands.

So light, the products promise to blend seamlessly with one another. The new pointed applicator of all three also collects precisely the right dose of formula to accentuate your most natural beauty.

A-CONTOUR : two cool browns to sculpt and define your natural beauty, melting on contact with the contours of the face, the water-based formula seduces impeccable cheekbones into the limelight.

A-BLUSH : From light to dark pink, through brightening orange, five shades deliver a weightless, healthy cheek glow. A wash of colour gives skin a healthy flush, so natural it looks like you – but better. 

A-HIGHLIGHT : Amplify your freshest glow with light pink or pale champagne. A second skin feel that dresses skin in a glowing veil.

Three liquid textures that leave an ultra-fine film of colour on the skin. They melt, they blend, they build: together they empower your ultimate Neo Nude glow.

ECSTASY BALM, SUBLIMATE YOUR NATURAL LIP GLOW

Your bare-skin canvas complete, Neo Nude Ecstasy Balm brings nude perfection to the lips, kissing them in a veil of colour that delivers comfort and hydration for eight hours.

The shine of a gloss meets the care of a balm; antioxidant caper oil adds softness with every application. Your lips, but better – day after day.

Shiny oils reflect the light, bringing impeccable luminosity in a non-sticky formula.

Available in three lip-enhancing shades, the radiant glow is made possible thanks to a unique “top-filling” process: this tailor-made process involves alternating between heating and cold, to enable crystallization. In time, it leads to a soft, lightweight texture with radiant mirror shine that’s effortless to blend and apply.

Melting upon contact, outshining traditional lip products, the wardrobe of shades allows you to gently enhance your natural tone – or power it up, by building a stronger colour.

DEEP NUDE – softens the lip tone with a subtle plum shade

SOFT NUDE – empower lips’ natural beauty with a confident, sheer shade

NEO NUDE – lifts the lip colour to a pretty rose shade

Effortless to apply, shiny care that lasts and lasts. Your lips, your rules. Pick a shade – then let your natural beauty shine through.

APPLICATION: “NO MAKE-UP MAKE-UP” YOUR WAY

Every woman knows her own face best of all. So try, apply, blend. Create your own custom routine to invisible makeup and visible perfection.

#1 TO PREPARE : “No make-up make-up” starts with the perfect canvas. Prepare skin by applying Armani Prima Glow-On Moisturizing Balm, to drench skin with moisture and add hold to your make-up that follows.

Armani Prima Day Long Sking Perfector blurs away the appearance of oiliness by regulating sebum production, when applied to the eyelids, around the nose, chin and other shine-prone areas. Plumped and hydrated, the canvas is complete.

#2 TO PERFECT : Use the made-to-measure Giorgio Armani beauty kabuki brush to dress skin in a weightless veil of Neo Nude Fusion Powder. It can also be used as a finishing powder, after foundation. Instantly, it evens out the tone, smooths and adds radiance. Skin looks as good as new. High Precision Retouch Concealer corrects imperfections when applied where needed, to the eye contour, dark shadows and blemishes.

#3 TO ENHANCE : 

A-CONTOUR : Apply two drops to the side of the cheek, near the hairline, and blend horizontally towards the nose. Sweep it down either side of the nose. Finally, add a touch to your chin, blending downwards to the neck to sculpt and define the face.

A-BLUSH : Dot it onto the upper apples of the cheeks and blend for a naturally healthy flush. Or, use your fingertips to blend it up towards the temples, to lift the face and showcase your eyes.

A-HIGHLIGHT : Blend over the upper cheekbones, temples and onto the brow bones to create structure. Pat onto your Cupid’s Bow to bring out lips’ natural shape and fullness. Then amplify with a three-dimensional skin finish by sweeping it down the bridge of the nose.

#4 TO SUBLIMATE : Gently enhance your natural lips tone by applying Ecstasy Balm.

#5 TO FINISH : Apply Eyes To Kill Mascara. Define brows naturally with Eye & Brow Maestro, selecting the shade that’s closest to your hair colour.

Invisible make-up; natural perfection. It can only be your Armani Neo Nude look.

“For an ultra-natural Armani glow, prepare your skin with Prima Glow-on Moisturizing Balm. Apply then the illuminating concealer High Precision Retouch, followed by Neo Nude Fusion Powder to perfect your skin. Add a touch of A-highlight where your complexion needs to be brightened up.”Linda Cantello, Giorgio Armani International Make-Up Artist
More Information
For more information, visit: www.armanibeauty.com