Gold Collagen, the liquid beauty supplements that are a new generation skincare solution have now launched in the Middle East. The revolutionary collagen drink is based on a unique blend of active ingredients such as hydrolysed collagen and hyaluronic acid, chosen for their anti-ageing benefits. Launched in Dubai this summer, the advanced formulations are specifically developed to maintain healthy skin, hair and nails by enhancing natural collagen production and increasing skin hydration as well as elasticity; skincare starts with a sip.
Gold Collagen liquid supplements are pleasantly flavoured, easier to swallow than collagen tablets, and readily absorbed by the body. Hydrolysed collagen, one of the key active ingredients, remains intact during the digestive process and is easily absorbed into the bloodstream. Once it reaches fibroblast and chondrocyte cells, it stimulates them to produce new collagen, elastin and moisture-retaining hyaluronic acid, essential elements for the health of skin and joints. Gold Collagen products are formulated with the highest quality hydrolysed collagen, made up of small peptides containing short chains of amino acids. Hydrolysed collagen helps the body to form new collagen structures. It provides the amino acid building blocks and also stimulates the production of new collagen, elastin and moisture-retaining hyaluronic acid molecules.
A passion for Japan and a curiosity about the ancient traditions of the country were the starting points for Tony Sanguinetti, founder and Managing Director of MINERVA Research Labs Ltd. Tony became fascinated by the Japanese reverence of women in their art of beauty. He noticed that a holistic skincare approach was key to their youthful appearance and that taking collagen drinks to supplement their diet was an essential part of their daily beauty regimes. From this trip the idea was born of offering, to the Western market, a product that encompasses the Japanese secret to youthful radiant skin. By leveraging Japanese as well as European expertise, the goal was to create a liquid beauty supplement that contains collagen, anti-oxidants and other active ingredients to nourish and care for the skin. From the research laboratories of MINERVA and the wisdom of Japan came Gold Collagen, a new generation skincare solution that works from within to promote beautiful and younger looking skin.
Available in three different ranges: Pure Gold for 25+, Forte for 45+ and Active. For best results drink 1 bottle (50ml) of pure gold collagen daily on an empty stomach for best absorption. Gold Collagen prices start at AED 299 and are available in Boots, Super Care and Life Pharmacy.