2175 Views |  1

Guerlain Presents Abeille Royale Firmness Activating Oil & New Repairing Honey Gel Mask

A NEW “GOURMET STEP” FOR SKIN HUNGRY FOR BEAUTY

2013_ABEILLE-ROYALE-HUILE_106(130035-03)_FD-BLANC

Appreciated for thousands of years, honey is a natural foodstuff that concentrates a host of benefits. Traditional knowledge of its healing and repairing powers has been confirmed by science and then developed to produce targeted cosmetics to repair the signs of ageing.

This is what led Guerlain Research to forge a new age-defying path – “cosmetic apitherapy” – combining time-honoured know-how with scientific advances, especially those made in a hospital environment – notably by Professors Descottes and Desmoulière from the teaching hospital and Pharmacy and Medicine faculty in Limoges – regarding honey’s role in healing wounds.

On the strength of the welcome given since 2010 to its line incorporating the Pure Royal Concentrate with an exceptional repairing power – a unique and exclusive blend of bee products – Guerlain is now expanding the line with a new “gourmet step”, a repairing honey mask whose astonishing gel texture, which has a smooth, luscious and almost milky feel, could easily be mistaken for the softest of creamy honeys.

Abeille Royale Repairing Honey Gel Mask comes to join another special honey product in the line, Face Treatment Oil with pure Ouessant honey – acclaimed since its launch in 2013 – whose delicately amber-toned translucency takes its inspiration from the brilliant limpidity of liquid honeys.

Beyond an exceptional cosmetic skincare product, Guerlain offers us the recipe for a new gourmet pleasure, for skin that appears nourished from within and whose beauty has been restored, imbued with life and youth.

REPAIRING HONEY GEL MASK

PURE ROYAL CONCENTRATE, PURE INDULGENCE, PURE PLEASURE

Surprising. This is the first word that comes to mind on discovering the latest arrival to the Abeille Royale family. Its creamy appearance, gentle colour and mild honey scent all invite you to dip a finger into it. The unexpected sensation to the touch is a gel that is both dense and astonishingly light, fresh and finely enveloping. An extremely refined texture, suffused with Guerlain’s galenic expertise, which will infuse the skin with the incomparable reparative benefits of the Pure Royal Concentrate in just a few minutes.

Formulated from an extremely strict selection of bee products, including Pure Ouessant Honey and Exclusive Royal Jelly, both 100% controlled, 100% natural origin and 100% produced in France for Guerlain, the Pure Royal Concentrate has proven its effectiveness in repairing skin micro-tears and fighting against oxidative phenomena*. It promotes skin reconstruction, boosts healing and is involved in resculpting the tissue, which helps to reduce free radicals.

A new three-step application ritual:

Step 1 – An instant feeling of freshness Apply to the entire face in a fine, even layer, smoothing the skin with both hands from the chin to the ears, the cheekbones to the temples, and from the centre of the forehead outwards.

Step 2 – 10 minutes of intense infusion Pure Royal Concentrate’s repairing properties infuse the skin, while it gradually becomes more beautiful under the intensely nourishing effect. Delicious comfort and a subtle fragrance round off the pleasure for a complete sensory experience.

Step 3 – Rapid, no-rinse absorption The surprising lightness of the honey-gel texture allows rapid absorption with no need to rinse. A few smoothing strokes are all that are required for the mask to be fully absorbed to deliver a repairing effect.

Applied two or three times a week to perfectly cleansed skin, Repairing Honey Gel Mask, the ideal partner to the Face Treatment Oil, deliciously enriches the Abeille Royale skincare “gourmet ritual”. *In vitro tests on ingredients

FACE TREATMENT OIL; FIRMING LIFT, TONE

THE RICHNESS OF AN OIL, THE FRESHNESS OF WATER, THE BENEFITS OF PURE OUESSANT HONEY

2014_ABEILLE-ROYALE-MASQUE+HUILE-POUR-PDCSince its launch in 2013, firming, toning and resculpting Face Treatment Oil has risen to the ranks of a best-seller and cult product. What are the reasons for the success of this new universal step, to which even men are not indifferent? Two inseparable and complementary elements: a non-greasy “watery oil” texture with a golden translucency, revolutionary and enchanting in one, which instantly activates the skin’s beauty; and a star ingredient with one-of-a-kind performance – honey from the Ouessant Black Bee.

REMARKABLE AND SPELLBINDING: THE “WATERY OIL” TEXTURE

Incredibly rich as it nourishes the skin without ever leaving a greasy residue, incredibly light as it comes to rest like a fresh and original drop of water, it instantly and effortlessly melts into the skin for total absorption. From the moment of application, a feeling of well-being releases tension in the skin, while the face gradually recovers tonic support to create perfect curves and more defined contours.

THE CRÈME DE LA CRÈME OF “GRAND CRU” HONEYS: OUESSANT HONEY

Nourished by the wind and ocean, this honey of a quality unlike any other is produced by an endemic black bee from the common heather, which flourishes among other wild flowers sheltered from any pollution in the protected environment of Ouessant Island off the coast of Brittany. Harvested and protected by Guerlain through its partnership with the Brittany Black Bee Conservation Association, the ACANB, Ouessant honey boasts an absolute purity and holds cosmetic treasures. Its wealth of amino acids and trace elements along with its high fructose content make it an essential resource for the skin’s resistance and elasticity.

Like the Repairing Honey Gel Mask, Face Treatment Oil luxuriantly pairs the pleasures of its honey texture with the sensual delights of a resculpting technique that instantly boosts firmness (+85% according to the women who have adopted the application method recommended by Guerlain*). After taking up two or three drops on your fingertips, warmed for a few seconds in the palm of the hand:
– For a lifting action, smooth the face along the jaw line towards the ears, from the cheekbones to the temples and from the centre of the forehead outwards. This massage drains and smoothes out the skin, encouraging the elimination of toxins.
– For a firming action, place both fists on your cheeks and, using firm circular motions, move your hands up towards the cheekbones. This technique stimulates the cutaneous muscles to improve their tone. *Self-assessment by 31 women, results immediately after application using the technique