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Guerlain’s Orchidée Impériale 10 Years Anniversary

10 Years of Continuous Innovation

It all began with a rare flower that eludes time: the orchid. Since they met through an eminent specialist in the Asian ecosystem, Dr Josef Margraf, Guerlain has ceaselessly explored its secrets with a view to defying skin ageing, creating a unique multidisciplinary research platform for it, the Orchidarium, led by Dr Frédéric Bonté, Director of Guerlain Research. As a result, Orchidée Impériale skincare will be continually enriched with its advances to act on all the signs of ageing.

10 Years of Love

2006: Birth of a Legend

Guerlain created the first generation of exceptional complete care following seven years’ research into the most remarkable flower of longevity – the orchid. This incredible flower can live for 100 years; no wonder that it is known as the queen of the plant kingdom. The Orchidée Impériale range would go on to become a legend in the history of luxury cosmetics. It was love at first sight between Orchidée Impériale and women: from the first month, the Cream flew off the shelves, with one being sold every five minutes in Asia, and every 11 minutes in France… And so began a long and extraordinary love story, the fruit of ongoing creativity, remarkable effectiveness and the birth of an understanding that creates a lifelong bond between a woman and her skincare and one-of-a-kind multidisciplinary research, the Guerlain Orchidarium. Orchidée Impériale skincare will be continually enriched with its advances to act on all the signs of ageing.

2016: Homage to Women

Orchidée Impériale has been offering women the exceptional for ten years. From Paris to Shanghai, Moscow to New York, through Tokyo, today more than 130,000 have joined the Imperial Circle, the highly privileged programme that allows them to discuss, share and be informed in real time of the very latest news and innovations from their beloved line. Through the Orchidarium’s research, the Orchid – the ultimate rare fine ingredient – is constantly being reinvented and enriched to endlessly deliver the best of its revitalising properties. The perfection of this fine ingredient – to the extent of safeguarding the flower and replanting it in China in its natural habitat, along with increasingly promising results and ever more sumptuous textures all combine to win customers’ total and lasting commitment to the line. More than unfailing performance and sensory pleasure, Orchidée Impériale provides an unequalled emotional experience and a rare feeling of loyalty.

The Metamorphosis of a Star

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To celebrate its tenth birthday, ORCHIDÉE IMPÉRIALE THE CREAM is paying tribute to its users by adopting a luxurious LIMITED-EDITION birthday design. True to their aesthetic codes, the box and signature jar have been transformed into an exclusive creation. While a subtly stylised pop-up orchid deploys its blue and gold petals on opening the box, a delicately fashioned flower adorns the gold of the lid.

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