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House of Fraser Launches Yas Mall Department Store

Abu Dhabi Boasts First Two International Stores Outside of the British Isles; 100,000 sq.ft. Store with over 200 High Street and Premium Brands

Last month, House of Fraser, the leading premium department store group in the UK and Ireland, expanded its presence in the Middle East with the announcement of the brand’s second UAE location opening, House of Fraser Yas Mall, Abu Dhabi.

“House of Fraser is synonymous with heritage, style and quality – the ultimate destination for all your lifestyle needs. We are excited to bring UAE shoppers leading international and local brands to one of the region’s premium shopping destinations – Yas Mall,” said Nabil Daud CEO Retail Arabia International

The new 100,000 sq.ft. department store boasts two trading floors of fashion, accessories, jewelry, homeware, beauty and skincare. House of Fraser Yas Mall features over 200 brands from the best of the high street to luxury labels. The department store group is home to a host of high profile international brands such as Ralph Lauren Polo, Diesel, Lacoste, Kurt Geiger, True Religion and Juicy Couture as well as regional designers such as GlamOnYou, Lady Fozaza abayas and USH Boutique.

The extensive brand offering is complemented by a variety of premium services including complimentary personal shopping with a private suite as well as relaxing beauty treatment rooms located in the cosmetics department.

House of Fraser is differentiated from other department store groups by its 165 year history in the UK retail market, its broad range of high quality premium branded merchandise offered at attractive prices, exclusivity and a commitment to providing an imaginative, exciting and relevant shopping experience to its customers.