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House of Fraser Unveils The Latest Brand Collaborations For Its SS15 Collection

House of Fraser, Abu Dhabi – the only premium department store currently in the city – announces the launch of its Spring Summer 2015 collection. The latest collections feature sophisticated yet fun, contemporary fashion designer brands from around the globe, many for the very first time in the Abu Dhabi market, showcasing ‘in with the now’ current trends of the season with a unique point of view.

The brands featured for the season include: Under denim category: Siwy, Paige, J Brand, True Religion, Current Elliott and 7 For All Mankind; Under women’s contemporary designer: Parker, Karina Grimaldi, Haute Hippie, L’agence, McQ & Joie and Under the women’s evening wear category: Tadashi Shoji, ML Monique L’Hullier, Marchesa Notte, to name a few.

Remaining true to their tradition, House of Fraser’s latest edits create an energetic mix of contemporary and classic. Trends in focus are Denim, Botanical Prints and Sports Luxe. The versatile and ever dependable denim arrives in the form of midis, dresses, shirts and skirts; floral prints take a bolder avatar in brazen colours of red, yellow, green and orange. Sports Luxe trends showcased by designers such as McQ show the glamorous side of sweatpants, sweatshirts and slouchy T-shirts.

Mario, Commercial Director, House of Fraser says, “The highlighted trends have been around for a while, but this season, they emerge with a new direction and a unique spin that is very now, very SS15”

In addition, we introduce our brand new shop-in-shop concept ‘Runway’ on the women’s floor, House of Fraser, WTC mall. Runway will be a curated edit of the most edgy, directional designer collections from our mix.

House of Fraser, Abu Dhabi is the first international flagship store of the iconic British department store that is stationed in UK and Ireland. The store offers a premium mix of menswear, womenswear, homeware, childrenswear, beauty, accessories, shoes and jewellery departments. It is home to a host of high profile international brands such as Ralph Lauren Polo, Diesel, Lacoste, Kurt Geiger, True Religion, Juicy Couture, etc.

In conjunction with Retail Arabia International, House of Fraser has brought a wealth of new and exclusive brands to the region for the very first time such as Biba, Howick, Criminal, Linea and Corsivo. The extensive brand offering is complemented by a variety of premium services including complimentary personal shopping with a private suite, and relaxing beauty treatment rooms located in the cosmetics department on the ground floor. It also hosts Abu Dhabi’s first dedicated mother and daughter spa by Hello Kitty, located on the third floor where birthday parties and private events may be held.

House of Fraser is currently in World Trade Center mall, Abu Dhabi and is soon to open in YAS mall. At the WTC mall, it spans 100,000 square feet across four floors.