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Jelena Jakovljevic Bin Drai Launches Her First Ready-To-Wear Collection

Formerly Duchess by Jelena, the label has recently undergone a revamp with the Spring/Summer 2015 ready-to-wear line marking the first collection under Jelena by Jelena J. Bin Drai.

Jelena Jakovljevic Bin Drai has unveiled her debut ready-to-wear collection. The 58 piece Spring/Summer 2015 line comprises a stylish selection of classically feminine pieces with a modern twist, cementing Jelena by Jelena J. Bin Drai as one of the go-to labels of choice for the UAE’s influential style set.

Seamlessly merging day-to-night dressing, a combination of vintage-inspired frocks and chic separates form a versatile edit of timeless pieces. With sophistication at the heart of the collection, pencil dresses and lightweight jackets are finished with feminine pussy-bows and frills – details that lend a playful edge to everyday wear.

A-Line skirts and elegant trousers modestly accentuate the feminine figure while modern cut-outs and sheer panels offer a fun, fresh feel. Sequin trims and crystal flowers add an opulent edge to raw organza and silks, lending a subtle but striking finish.

Inspired by exotic fruits, the collection dazzles with bold blues, ripe oranges and wild berry pinks, whilst neutral tones of black, white and nude allow the pieces to fit seamlessly into every modern woman’s wardrobe.

The Jelena by Jelena J. Bin Drai ready-to-wear collection is currently available from Candella Boutique in The Village Mall, Jumeirah, and will also be available online at www.jelenabyjelena.com from 1 March 2015. Prices start from AED 490.