Michael Kors is pleased to share several important pieces of news.
First, a milestone: The brand, together with its customers has helped deliver over 10 million meals to hungry children around the world through the United Nations World Food Programme (WFP).
Next, an exciting announcement: Golden Globe-winning and Academy Award-nominated actress Kate Hudson is joining forces with Michael Kors to help fight global hunger.
Finally, an honor: In recognition of his philanthropic efforts, Michael Kors has been named a United Nations World Food Programme Global Ambassador Against Hunger.
All three announcements center on Watch Hunger Stop, the philanthropic campaign launched by Michael Kors in 2013, when the brand entered into a long-term partnership with WFP to help build a world with zero hunger. Since then, each sale of a Michael Kors 100 Series watch has enabled 100 children in need to receive a nutritious meal through WFP’s School Meals Program.* Additionally, in October 2014, Michael Kors personally pledged to donate 100 meals for every “selfless selfie” posted on social media that showed fans posing in the Michael Kors Watch Hunger Stop T-shirt with the hashtag #WatchHungerStop. These efforts, together with donations made in Michael Kors retail stores and via text, have added up to over 10 million meals.
“I’m very proud that through our Watch Hunger Stop campaign we’ve helped WFP deliver over 10 million meals to children in need. We couldn’t have done this without the compassion and efforts of our fans and customers whose support of this important cause is inspiring,” says Michael Kors.
Kate Hudson’s support of Watch Hunger Stop will bring new levels of awareness to the fight to end world hunger. The first project to feature Hudson and Kors together will be the October launch of two limited-edition styles of the Bradshaw watch as part of the Watch Hunger Stop campaign. Every sale of one of these special styles, named the Bradshaw 100, will enable 100 children in need to receive a nutritious meal through WFP’s School Meals program.*
“I am so excited to have Kate Hudson join me in the fight to ensure that no child anywhere in the world goes to bed hungry,” says Kors. “Not only does she have a unique star quality but she also brings an incredible amount of generosity and a can-do attitude to a cause that is extremely important to me personally. I’m grateful to work alongside her and WFP to make a real change.”