Defy expectation: full, natural-looking coverage with 16-hour weightless wear. Oil-free.
NARS All Day Luminous Weightless Foundation truly defies expectations with its ability to provide weightless yet full, natural-looking coverage that is also long-wearing for an approved 16-hours. It uniquely combines three key elements: weightless feel, long-wear and high coverage in a single drop.
The Innovation
The innovation of the foundation lies in the combination two unique technologies:
- Weightless Long-Wear Technology – a unique blend of flexible polymers and treated pigments that move with skin, delivering up to 16 hours of wear whilst feeling light-as-air.
How it works:
- Advanced flexible polymers: Flex with the skin to provide unprecedented breathability and a natural effect that mimics skin’s every movement. A second-skin, natural look that lasts beautifully for 16 hours.
- Provides moisture barrier protection for an ultra-comfortable feel.
- First-to-market treated pigments: Treated by a unique polymer for water and sweat-resistant wear. Unlike typical treated pigments, they weightlessly deliver long-wearing, complete coverage without ever masking for perfected, natural-looking skin.
- Even Tone Technology –works immediately and long-term to neutralize redness, dullness, and discoloration. Skin looks even instantly and becomes more uniform over time.
How it works:
- Green and gold pigments optically manipulate how skin reflects light, evening the complexion for soft-focus luminosity. Green pigments neutralize redness on contact and Gold combats dullness. Used in combination, green and gold pigments provide a more even skin tone for a healthier looking complexion. Pigments are transparent on skin and correct tone without being visible.
- Scarlet Spiderling Root Extract reduces discoloration over time to create a brighter, more even skintone. Helps treat existing marks and prevent future dark spots from forming.
- Product also contains a third non-exclusive Photochromic Technology
How it works:
- Photochromic technology alters the tone of the complexion with the intensity of light
- Deemed a “photograph friendly” technology
- Reduces the “washed out/chalky” appearance that can occur when makeup products are exposed to sunlight or flash photography
- This unique powder assures a healthy, natural looking complexion in any light
The Formula:
- Weightless
- Delivers full, natural looking coverage
- Fluid, oil-free formulation
- Coverage creates a polished look with a single drop
- Highly pigmented and perfectly balanced, each shade has been specifically calibrated to offer the most precise match possible for every skin tone
- Formula does not contain SPF to avoid jeopardizing the true color of each individual shade
- Less product delivers the best result
Usage
: Warm the foundation in the hands and working with the fingers, apply a small amount in the center of the face and begin pressing onto the skin working outward in sections. Work quickly to blend product, as it perfects and sets in moments. Apply foundation in an upward motion around pores to diminish and perfect.
The Benefits
- Breathable, comfortable 16-hour wear without masking skin
- Neutralizes redness, dullness and discoloration immediately
- Smooths skin surface
- Does not clog pores – 100% oil-free and non-comedogenic
- Anti-humidity
- Fragrance, paraben, alcohol and oil-free
- Dermatologist Tested
The Claims
- Clinically proven 16-hour wear
- Proven to improve skin clarity after 4 weeks
- 93% of consumers thought the product felt weightless on skin*
- 90% of consumers thought product felt comfortable and breathable on skin*
- 83% of consumers thought product instantly perfected the look of their skin*
- 90% agree that the color stays true after hours of wear*
*Based on an independent consumer study after 1 week.
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