752 Views |  Like

New Additions To The Intensive Shea Butter Range From L’Occitane

HANDS AND FEET HAVE NEVER BEEN CARED FOR SO INTENSIVELY!

The Intensive Shea Butter range from L’OCCITANE is specially designed for dry or very dry skin. Launched in January 2017, the Intensive Hand Balm was an instant success with customers, thanks to its ultra-rich texture and high concentration of shea butter (25%!). In 2019, the range welcomes new products that we think you’ll love just as much…

The Intensive range loves to take care of very dry skin, so it made perfect sense to make the range even bigger and better in 2019! The Intensive Hand Balm is getting a new look, with a box design that clearly highlights its action on very dry skin even during extreme conditions. And it’s joined by a new 50ml format – the perfect size to slip into your bag and take with you everywhere!

There’s something new for your feet too: an Intensive Foot Balm, formulated with 25% shea butter, to nourish dry and very dry feet. No more dry and rough skin.

Strong winds? Heavy rain? Your hands have nothing to fear! The Intensive Hand Balm has been tested in extreme conditions and remains effective even in the coldest temperatures (-12,5°C on average*).

FEEL BEAUTIFUL DOWN TO YOUR FINGERTIPS

Ever since its earliest days, L’OCCITANE has been building up its expertise in hand care and has developed its own simple and effective three-step routine.

  1. Start with the Nail & Cuticle Nourishing Oil
  2. Follow with the One-Minute Hand Scrub
  3. Finish with the classic Shea Butter Hand Cream or the Intensive Hand Balm, according to your skin’s needs

L’OCCITANE always recommends this (tested and approved!) routine. It lets you enjoy a moment of “Me” time as you pamper, comfort and really look after your hands.

In January 2019, L’OCCITANE updated the first step in this ritual. Its iconic Nail & Cuticle Nourishing Oil relaunched in a new colour: champagne! What could be more fitting for a product that deserves to celebrate? For this is a formula you can always count on to help nails getting more strength and shine!

A limited-edition oil with a captivating rose scent also joined the range in January. Perfect for caring for nails and cuticles with an extra-feminine touch! 30% shea oil and sweet almond oil. Shea pleasure and sweet softness!

YOUR FAVOURITE SHEA PRODUCTS WILL STILL BE THERE FOR YOU!

SHEA BUTTER HAND CREAM 150ml, 75ml & 30ml
Formulated with a high concentration of shea butter (20%), our hand cream is also enriched with almond and honey extracts, as well as coconut oil. It’s been a success all around the world ever since it was created. And just when you thought it couldn’t get any better, it was reformulated with organic shea butter!

SHEA BUTTER FOOT CREAM 150ml
Wonderfully rich in shea butter (15%) and natural origin soothing ingredients (arnica and lavender essential oil), this cream moisturizes, and refreshes overheated, overworked, dry and tired feet. Absolutely effective and ever so slightly addictive, it’s one of our best-loved bestsellers.

FACE UP TO THE COLD WITH SHEA BUTTER SKINCARE
Your face has to cope with harsh cold conditions too… That’s why L’OCCITANE also offers two face creams made with shea butter, for all those whose skin craves nourishing care. The Light Comforting Cream is enriched with 5% shea butter and can be used in two ways: as a cream (of course), but also as a mask, leaving it on for 5 minutes. The results speak for themselves!

Immediately:
The skin feels intensely nourished 87%*.
Sensations of discomfort seems disappeared 94%*.
* Results from consumer use test on 31 volunteers with normal to combination, even sensitive skin.
After two weeks in extreme conditions*** (cold, wind, rain):

ALSO AVAILABLE WITH 5% SHEA BUTTER FOR COMBINATION SKIN!
Skin hydration is improved by up to +48,6%*.
Skin seems more supple 83%**
Skin feels softer and comfortable 86%**
* Results from efficacy test on 12 volunteers under extreme cold conditions (feel-like temperatures of -24°C to -3°C).
** Results from consumer use test on 30 volunteers under extreme cold conditions.
*** Feel-like temperatures of -24° to -3° C and relative humidity of 35 to 91%.

For those with dry to very dry skin, another much loved product comes to help: The Ultra Rich Comforting Cream. Made with 25% shea butter, it provides a nourishing and protective film for the skin to ensure that it always feels soft, supple and comfortable –whatever winter throws at it!

FOR DRY SKIN! SHEA BUTTER SUPPORTS WOMEN’S LEADERSHIP
Ever since the Shea Butter range was launched, it’s been a bestseller for L’OCCITANE. The global success of the bodycare products can be shared with thousands of Burkinabé women, who have worked with L’OCCITANE to develop a sustainable, fair trade supply chain.

Traditionally, women are in charge of gathering shea nuts and selling shea butter. Olivier Baussan, founder of the L’OCCITANE brand, met a dozen of these women on his first trip to Burkina Faso, in 1980. They soon understood that shea butter – or «Women’s Gold» – could be the key to their economic emancipation. 38 years on, this versatile ingredient has kept all its promises. Every four seconds, a tube of Shea Butter Hand Cream is sold somewhere in the world. Over 10,000 women, in five regional cooperatives, work to produce the high quality of shea butter.

More Information
REGIONAL PRICING: INTENSIVE HAND BALM – 50ML: AED 95; INTENSIVE HAND BALM – 150ML: AED 145; SHEA INTENSIVE FOOT BALM – 150ML: AED 149; SHEA NOURISHING NAIL & CUTICLE OIL – 7.5ML: AED 85; SHEA ROSE NOURISHING NAIL & CUTICLE OIL – 7.5ML: AED 85.
For more information, visit: www.me.loccitane.com