New From Guerlain’s Orchidée Impériale Range

A DECISIVE NEW ADVANCE AGAINST ALL MELANIN AND NON-MELANIN PIGMENTATION DISORDERS

Young skin reveals a flawless, fresh and luminous skin tone, protected against any pigmentation disorder. Over and above wrinkles, the appearance of dark spots and a reduction in the translucency of the complexion are two of the first visible signs of ageing. As time goes by, these pigmentation marks accumulate, while dark spots and uneven colour become accentuated.

Guerlain Research has recently demonstrated that the skin’s luminosity is based on correcting disorders in melanin synthesis and epidermal differentiation. Driven by the ongoing ambition to control pigmentation phenomena at an even earlier stage, it has continued its research, observing that the pigmentation marks that appear with age are not all linked solely to melanin overstimulation induced by UV rays, far from it.

Some of these disorders are due to other pigments of a different origin, which accumulate with age and detract from the skin’s clarity, evenness and freshness:
• Lipofuscin, “the ageing pigment”, residual waste from proteins whose yellow brown colour becomes increasingly visible with age;
• Glycation products that, by causing fibres and proteins to rigidify, impair their interactions with light, ultimately leading to the complexion losing its natural freshness and becoming dull.

For the first time, initiating an ultimate global action strategy, Orchidée Impériale White:
• Comprehensively targets melanin and non-melanin pigmentation disorders* thanks to White Orchid Extract enriched with silk tree extract;
• Boosts the cells’ regenerative potential* thanks to the energising power of Gold Orchid Technology, to further increase the skincare’s brightening effect, in a virtuous circle;
• Soothes the skin*.
* In vitro tests on ingredients

‘YOUTHFUL’ INNOVATION: GOLD ORCHID TECHNOLOGY FOR REINFORCED GLOBAL ACTION ON ALL THE KEY SIGNS OF AGEING ON THE SKIN

Cell bioenergetics has allowed an understanding of how the mitochondria, responsible for providing the skin cells with the energy required for their activities, function in a powerful information exchange network to produce, regulate and distribute this energy at the right time and in the right place. On the strength of this knowledge, Guerlain Research has proven that with age, deterioration of the mitochondrial network impairs “cell fertility”, in other words the skin cells’ capacity for renewal from mother cells or progenitor cells.

By including molecules derived from the Gold Orchid in the technology, Guerlain has demonstrated an ability to boost energy production and distribution within the progenitor cells: in 24 hours, Gold Orchid Technology doubles the expression of genes for energy production, triples the expression of genes for energy location and recreates the mitochondrial network subject to oxidative stress*. The skin’s regeneration process is reactivated.

Now incorporated into Orchidée Impériale White, Gold Orchid Technology takes complementary action with White Orchid Extract enriched in a silk tree extract for exceptional brightening effectiveness:
• combined with the global age-defying effect of Gold Orchid Technology, the skin is renewed to reinforce the brightening effect;
• combined with the effect of the new enriched White Orchid Technology, “ageing” cells appear freed of pigmentation disorders for luminously translucent skin, the ultimate sign of a youthful face.

A DELECTABLE TEXTURE

Very slightly reworked for an even fresher and more delicious feeling on application, the silky smooth texture of this luxuriously velvety white serum is instantly absorbed without any greasiness or stickiness. Leaving nothing on the skin’s surface but a delicately satin veil with the subtle, feminine scent of white flowers.

RESULTS:

FLAWLESSLY TRANSLUCENT SKIN
• Skin immediately regains its radiance. Dark spots fade and the skin’s texture is refined.
• Day after day, skin is smooth, refreshed and even-toned; freed of its imperfections, it glows with pure, long-lasting radiance.

AN EXTREMELY COMPETENT DEFENDER

Sheltering the skin from environmental aggressors, preserving its youthful appearance, controlling its pigmentation and instantly offering it a radiant, even appearance, in other words protecting its beauty: the first tinted protective skincare from the Orchidée Impériale line offers all this in a single formula, the must-have daytime partner for a flawless complexion.

All-in-one skincare and make-up for the ultimate in complexion perfection and protection, this real radiance-boosting, age-defying shield, in its elegant and immaculate carry-everywhere tube, boasts a host of qualities and technologies:

• ULTIMATE PROTECTION AGAINST EXTERNAL AGGRESSORS

• BROAD SPECTRUM SPF 50 – PA+++ UV PROTECTION Intense broad spectrum UV filtration protects the skin’s integrity against the harmful effects of UVA and UVB rays to shield it from ageing and future dark spots.

• PROTECTION AGAINST POLLUTION Two active plant extracts (Moringa and Sanguisorba officinalis) neutralise free radicals generated by pollution*.
When skin explants are subjected to pollutant particles, we observe keratinocyte “suffering” and a significant drop in the extracellular matrix.
In the presence of the Beauty Protector, the epidermal structure increases by 40.3% and the matrix structure by 46.3% compared to an untreated control*, proof of an excellent global protective ability against pollution, both on the surface and deep down.

* In vitro instrumental test