Rimmel London Introduces THE ONLY 1, A No Compromise, All-In-One Lipstick

Enter a new era of incredible lip colour! All-day comfort, moisture and supreme long-lasting wear. NO trade-off. NO compromise. Long live The Only 1!

The first lipstick of its kind, The Only 1is set to challenge lipstick history. A unique multi-tasker, it excels in EVERYTHING you look for in a lipstick. Discover intense,high-impact shades. Enjoy an ultra-comfortable, weightless feel and indulge lips in luscious moisture. A worry free experience is guaranteed because the gorgeous colour stays put for hours and hours.It’s the only 1 lipstick you need… and the only 1 that won’t let you down. Our hero!

This new lip legend has an innovative hybrid formula that marries the best of moisturisingAND long-lasting lipsticks:
• COLOUR – Pre-coated pigments allow for fabulous full coverage in one easy stroke. The true-to-the-bulletcolours are gloriously vibrantand luminous on application… and hours later.
• COMFORT – The formula containing a blend of lightweight oils provides a gorgeous glide and a feather-light feel with an amazing cushioning sensation.
• MOISTURE – Throughout wear, the formula with Rosa fruit oil leaves lips feeling moisturised. Mmmwah! For extra TLC, the formula contains Vitamin E.
• WEAR –A fine blend of advanced polymers sets the formula and enhances skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours.

Prepare to incite anarchy with your power pout. The Only 1 Lipstick comes in a riot of 10 shades that will create a frenzy of lust. Slick on powerful pinks,like You’re All Mine #120. Rock rich, ravishing reds with Best Of The Rest #510. Create chaos with eye-catching corals, like Call Me Crazy #620. Be brave with beautiful browns, including Naughty Nude #700. And pack a punch with deep plum hues,One-Of-A-Kind #810. Every vivid shade is worth fighting for!

A game-changing lipstick demands a super-stylish new look. To signal the breakthrough formula, The Only 1 has a unique twisted design that looks ultra-contemporary and high-end. The gorgeous glossy black pack is ringed with a colour band that’s matched to each lipstick shade.

The spirited TV and print advertising campaign sees a valiant Georgia May Jagger starting a revolution with her lips!Dressed in military uniform and wearing shade Best of the Best #510, she rallies her beautiful army as they take to the streets of London to spread lip propaganda. News of The Only 1’s ground-breaking, no compromise formula hits the headlinesand Georgia invites the nation to ‘Get the London look’. A new era of lipstick is here.

ExaggerateFull Colour Lip Liner New Shades
In honour of The Only 1, Rimmel introduces five brand new shades into its Exaggerate Full Colour Lip Linerrange, each chosen to complement the new trailblazing lipstick. These new hues join the existing line-up of five colours, letting you match your lip liner to the entire The Only 1 palette.

With its fine, slantedtip, this retractable lip pencil makes it easy-peasy to outline and perfect the contours of your lips.It is the ideal partner for The Only 1 lipstick thanks to its clever blend of ingredients that delivers long-lasting, full-volume colour.Look out for the elegant self-coloured pens with silver graphics – they’re a lip must-have, no exaggeration!

Shout it out,Rimmel’s started a lip revolution! Join the movement with new The Only 1 Lipstick and new matching shades of Exaggerate Lip Liner. Get the London look.