The brand Morgan Taylor was launched alongside their co-partner Gelish nails at the Beauty World. Named after Danny Haile and David Daniel’s daughters, Morgan Hail and Taylor Daniel, the premium nail lacquer brand sees opportunity in the Middle Eastern market as Gulf women are getting more inclined towards grooming their nails in the latest trend of nail art with unique colour palettes. The brand offers a wide range of hues, finishes, consistency and longevity.
David Daniel, Co-Founder of Morgan Taylor said: “We are thrilled to be in the chic and cosmopolitan city of Dubai which shares the fresh and vibrant energy of the Morgan Taylor brand. We are happy to see that there a lot of beauty enthusiasts at this year’s Beauty World Middle East exhibition which is the perfect platform for us to showcase our Morgan Taylor product range that includes super saturated, highly pigmented shades, as well as Gelish® Soak-Off Gel Polish which applies like polish and cures in an LED lamp in 30 seconds, and stays on nails for up to 3 weeks with no chipping.”
During the Middle East launch of the brand, multiple activities were rolled out such as sales and products education training which took place on 14th May, delivered by International Educator, Vu Nguyen to all Morgan Taylor and Gelish sales and product managers in the Middle East. There was also a Technical and Management Educator Masterclass which was organized from May 16th to 19th delivered by International Nail Art Educators to all professional educators in the region. Morgan and Taylor, the mascots behind the brand, spoke to their fans and other nail enthusiasts at Fairmont Hotel’s House of Nails at the end of the exhibition. In order to inaugurate the brand, an after party was held at Cavalli Club Restaurant and Lounge on the 17th of May, attended by Dubai’s elite. At the after party, the duo were interviewed by the media where they explained the history of the brand and their dreams of further expansion in the Middle East.
Speaking of history: Gelish, the world leader in Soak Off Gel, is a patented exceptional formula developed by David Daniel and Danny Haile, founders of Morgan Taylor brand. They decided to complete their nail range legacy by launching a rich exceptional formula for their nail polish designed to be outstandingly better than all other nail polishes in the market. Once they discovered and realised that they had made a nail polish that is going to be the next ‘must have,’ they decided to name the brand after their daughters named Morgan and Taylor.
With their partnership with Sawaya International, the exclusive distributor in the Middle East, they will also be offering the newest innovation from Morgan Taylor & Harmony Gelish:, Two of a Kind. A young and vibrant theme is reflected in its 2016 collections of 250 colors such as the Nautical/Spring 2016 Collection and Street Beat/Summer 2016 Collection.