Bigger, better and bolder than ever! Sephora Middle East unveiled its newly restyled flagship store at The Dubai Mall on June 19th by throwing an in-store Slumber Party followed by a takeover of Dubai’s iconic Burj Khalifa.
The all-new 812 square meter beauty destination features an improved tech savvy customer experience that reflects the next-generation of the continuously evolving SEPHORA brand. A disruptive space pulsating with beauty, the SEPHORA store at The Dubai Mall will serve as the stage for an outstanding selection of beauty brands and a shopping playground where customers can explore, discover and engage with passionate experts across all beauty categories.
The in-store Slumber Party pampered brand lovers, loyal customers, along with media and influencers with a night of fun and glamour. The store was transformed into a stylish venue with irresistible Instagrammable corners, disruptive F&B, and a trendy DJ set by @MegatronicUK. Guests were surprised with the engaging dance performances of @RollDXB, a local roller-skating community, who were dressed in the brand’s signature stripes and performed in different areas of the mall. They were later joined by the SEPHORA cast for a surprise performance at the Star Atrium, where they led Dubai Mall visitors to the Burj Khalifa for a stellar surprise. The night ended with a memorable activation where SEPHORA took over the tallest building in the world, Burj Khalifa, with a colorful and mesmerizing LED light show. The brand’s iconic codes that have made the international omni-retail brand recognizable and famous for over 50 years, were seen from a distance in an explosion of colors.
About the Store
Ground Floor, Fashion Avenue, The Dubai Mall.
10 AM to 12 AM Sunday to Wednesday.
10 AM to 1 AM Thursday to Saturday.