Launched on May 14, 2018, this new limited edition range features a range of innovative beauty products and is available through KARL LAGERFELD stores and KARL.COM, plus ModelCo’s premium distribution network modelco.com and in the Middle East at selected retailers.
The products combine ModelCo’s high-quality formulas and innovative, technical packaging with KARL LAGERFELD’s artistic aesthetic that is sophisticated, modern and cool. Channelling the theme of “Illuminated Beauty” the KARL LAGERFELD + ModelCo collection includes more than 50 beauty products for face, eyes and lips, plus accessories.
“Our consumers are at the heart of our business, and we are excited to inspire them with the innovative KARL LAGERFELD + ModelCo beauty collection,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “It translates KARL’s vision and brand spirit into iconic cosmetics.”
“I was honoured to fuse ModelCo’s beauty knowledge with one of the world’s most renowned and iconic names in fashion, Karl Lagerfeld, to produce the KARL LAGERFELD + ModelCo colour cosmetics collection,” said Shelley Sullivan, Founder and CEO of ModelCo. “Each product carries ModelCo’s signature innovative design. The limited-edition collection is a tightly edited, highly polished range of beauty products that are suitable for all skin types.”
The KARL LAGERFELD + ModelCo collection campaign features British supermodel Stella Maxwell alongside an animated, 3D character of Karl Lagerfeld. The campaign is titled “Kiss Me Karl.” The products are limited edition and will have one stock drop only.
LUXE HIGHLIGHT AND GLOW – AED 147
LUXE HIGHLIGHT & GLOW illuminates skin to achieve a strobing effect. The fine, silky powder includes pearlescent shades that refract light and amplify natural radiance. It applies evenly and doesn’t settle into fine lines or creases.
Suitable for all skin types, the highlighter is available in three shades to brighten the complexion with radiance:
- NUDE PINK
DIRECTIONS FOR USE:
OPAL: Sweep the brush-on powder onto high points of face, such as cheekbones and brow bones. Can also be applied on top of blushes or on the eyelids.
BRONZE: Dust on the hollow of cheeks, forehead, nose bridge and décolletage for a natural-looking, bronzed glow.
NUDE PINK: Gently sweep across the apple of cheeks to achieve a natural-looking flush.
LIQUID LUMINIZER STROBING PEN – AED 125
The LIQUID LUMINIZER STROBING PEN gives skin a brilliant, healthy-looking glow. The formula is enriched with super fine, easy-to-blend liquid shimmer particles that capture and reflect light. A built-in brush applicator allows for precision application and intensity-controlled illumination.
Suitable for all skin types, the pen is available in three shades:
- NUDE PINK
DIRECTIONS FOR USE:
Sweep pen just above cheeks and blend up towards temples, to highlight and enhance cheekbones. Can also be applied to lip line to create a luscious lip effect.
Karl Lagerfeld x ModelCo is available in Karl Lagerfeld boutiques, Bloomingdale’s (Dubai), Tryano (Abu Dhabi), Harvey Nichols (Kuwait), and Paris Gallery (KSA & Qatar). It’s also available online at Namshi and Nisnass.