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Swarovski Reinterprets Classic Valentine’s Silhouettes

Swarovski offers a broad range of Valentine’s Day jewelry pieces, reinterpreting hearts and other classic motifs with a refreshing modern twist. For Creative Director, Nathalie Colin, “the heart is a universal symbol of love and friendship. This Valentine’s Day is no exception, but we wanted to approach this traditional motif from a more modern perspective.”

Inspired by the concept of a ribbon draped in the shape of a heart, the “Cupidon” line is the very essence of purity. Available in three platings – rose gold, yellow gold and rhodium – the theme has the approval of Miranda Kerr, muse of the Spring/Summer 2015 campaign

“I love the 3D aspect of the Cupidon ring which creates an infinity symbol; it’s a piece that’s both delicate and feminine, and really easy to match with other accessories.”
Continuing this light and delicate style is the “Circle Heart,” with its two openwork hearts, one being crystal-embellished, or Cadmia pendant, with its pure heart design. Completely covered in clear pavé crystals, providing an instant touch of sparkle, the versatile “Cupid” heart is encircled by either golden, sky blue, or pastel pink crystals. The “Carol” pendant also provides an element of glamour with pavé crystal, to be worn in two ways: simple and elegant with a single heart, or attached to three other hearts to form a lucky four-leaf clover.

Swarovski Miranda Kerr Valentines Day Campaign - Behind the Scenes (7)For a more on-trend look, Swarovski explores a padlock motif with the “Case” range, sends clear message with the “Emotion bracelet Love”, while the “Canvas” earrings combine organic lines with miniature proportions.
New this season, for the first time Swarovski has produced a watch designed especially for the occasion, reinterpreting the “Lovely Crystals” design with a mother-of-pearl dial and sixteen floating colored zirconia elements that create a sparkling and playful effect. For a distinctive Valentine’s touch, it features a pastel pink strap in the style of crocodile leather and a small pink heart on the dial.

For accessories, key rings such as the heart-shaped “Betty Romantic” sparkle with crystals to form a degradation of golden shades on a supple and light microfiber base. This is complemented by the iPhone 6 case from the same line, in silver-colored plastic with crystal embellishment.

Swarovski Miranda Kerr Valentines Day Campaign - Behind the Scenes (6)The Men’s collection for Spring/Summer 2015 makes finding stylish and easy-to-wear gifts for men effortless. From the “Cross” necklace and bracelet, which mix rose gold plating with leather, to the “Clarity” theme, combining both matte and polished stainless steel, there are a wide range of options. Popular watches such as the “Piazza Grande”, with its combination of rose-gold PVD and ceramic, and even cuff links, are available at Swarovski in a multitude of color variations and shapes.

In addition to jewelry and accessories, Swarovski also offers a range of figurines that bring a refreshing charm. The iconic “Missy Mo,” celebrates her tenth birthday in 2015, and features a subtle romantic nod to Valentine’s Day with her pink roses. Following its success with Hello Kitty, Swarovski presents a second Sanrio character, “My Melody.” For a sweet message, there is a range of options

such as “Kris Bear – Only For You,” the festive duo “Kris Bear – Let’s Celebrate,” or the super- romantic “Kris Bear – In Love.”

With such a variety of pieces across categories, Swarovski offers a Valentine’s range that promises to meet all tastes and styles, while delivering its hallmark sparkle and light.