The primal power of a woman, captured in a radiant, sensual essence. A new legend from Versace, bursting with the passion of when Eros meets his true love, Pour Femme – but who’s seducing who? An invitation to surrender to desire, and to take control of life’s unstoppable forces. A fragrance of strength, individuality and seduction, from artistic director Donatella Versace.
The bottle is crafted with the mythological codes of the Versace DNA. The gold Medusa, and the Greek key engraved on the edge, stamp their imposing authority on the bottle. The Greek key is repeated on the back of the bottle, with a Medusa embossed on top of the cap. The Eau de Parfum is held in a high-quality deluxe coffret, with the elegant opening of a tiroir, typical of fine jewelry.
Attraction, desire, passion. Eros in a perfume. An alchemy of tempting, bright and feminine notes. A refined accord of lemon and jasmine, exalted by sensual and smooth woods.
Vibrant and precious, the Sicilian lemon and Calabrian bergamot draw attention with their glare. Delicious and inviting pomegranate grains amaze and seduce.
The jasmine infusion and the jasmine absolute Sambac convey an authentic and timeless femininity. Generous peony petals give a velvety touch, while the lemon flower brightness enhances the floral accord and recalls Versace’s homeland and tradition.
The ambrox is unveiled, deep and mysterious. A voluptuous accord made by sensual woods, creamy sandalwood and heady musk, perfectly matches it. Intense and enchanting notes evoking tactile sensations are revealed.
Mythology comes alive in the campaign starring Lara Stone with Brian Shimansky, Eros, the eternal god of love, encounters passion unknown when he meets a mermaid born from water. The power of their attraction is instantaneous, captured by Mert Alas & Marcus Piggott, with artistic direction by Donatella Versace.