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WOW by WOJOOH Launches Colour Ritual- Breathe-In Nail Polish

The low-down

Wojooh, the Middle East’s leading beauty retailer, proudly presents Color Ritual – Breathe-in Nail Polish, one of the star products from its Wow by Wojooh makeup line.

Colour Ritual– Breathe-in Nail Polish is a unique, porous chip-resistant formula that allows your nails to breathe while delivering a gorgeous glossy or edgy matte finish depending on which anti-chip topcoat you choose, you can swap your nail colour as often as your outfit. It is enriched with a UV filter to prevent discolouration and yellowing. Choose from a mix of lacquered, pearly, metallic and sparkly shades; do you dare to wear them?! They are beyond bold…

What makes it so different from the rest?

Wow by Wojooh - Color Ritual Breathe-in-Nailpolish - complete collection group shot

Wow by Wojooh has created a striking collection of 30 breathe-in nail polishes to create funky, high fashion looks. With so many fabulous possibilities, the choice really is yours: for a vibrant hue, you can’t go wrong with Berry Stain, this hot pinky lacquer will add a summery cheer to your hands. Or go with Red Pride, it is the freshest color to pick if you want to boost your tan. For something slightly more dramatic, opt for Midnight Majlis; it will add an eye-catching edge to your look. Whatever your ritual, Color Ritual – Breathe-in Nail Polish will give you a long-lasting mani with colors to shout about.


  • An exciting collection of 30 breathe-in polishes boasting high pigment shades, brilliantly conceived to let moisture, water and air pass through to the nails.
  • A moisturizing, long-lasting formula that protects nails from chipping and applies evenly without streaking.
  • Offers a smooth and easy application leaving nails drenched in eye-catching color.
  • Formulated without toluene, formaldehyde, phthalates or camphor.
  • Contains UV filter to prevent discoloration and yellowing.
  • Made in France.
Tips and tricks from the Woojoh beauty experts.
  • Use a basecoat that doubles as both base and shiny topcoat.
  • Roll the bottle between your palms before application to mix the components. Don’t shake it!
  • Don’t paint right up to the cuticle to avoid seeping.
  • Apply your favorite topcoat for a matte or shiny effect to suit your mood and outfit.

Not tested on animals and containing no animal-derived ingredients, Color Ritual – Breathe-in Nail Polish is now available exclusively at Wojooh outlets across the Middle East. RRP AED 55.

Wow by Wojooh - Color Ritual Instant Nail Polish Remover - Open with Cap -SAR55-AED55-QAR55-BHD4,7-LBP19,250LR01


To complement the breathe-in nail polishes, Wow by Wojooh has also launched its new Color Ritual Instant Nail Polish remover. With its quick and easy clean, this acetone-free remover’s main benefits include an exquisite freshly cut rose scent and contains sweet almond oil and Vitamin E. Ditch the polish with just a twist of the finger by placing your nails on a sponge and swirling it for a few seconds.

Price: AED55
Exclusively available at Wojooh