Like a ricochet, shock and aftershock reverberate through the body, waking up the senses. Fresh, invigorating Black Opium Floral Shock hits like a burst of fragrant flowers, cold as morning dew, hard-hitting like that first jolt of espresso when you first wake up. A shot of sensuality.
Its daring makeup partner in crime: Mascara Volume Effet Faux Cils THE SHOCK. Beautifully dark; it envelops the lashes. Intensely sexy; shockingly overloaded. Masterful in its naivety, the precise mascara leaves lashes thick, voluminous, and mesmerising.
One is silky-smooth sensuality, shaken not stirred. The other, rough in its intensity, brave and bold. A signature scent and a signature look, co-existing in perfect dis-harmony, like light and dark.
Black Opium Floral Shock A breath-taking experience of self-discovery; a thrust of high-octane sensuality; a biting freshness that blows the mind but leaves you wanting more. Deliciously irresistible, the familiar foundation of Black Opium finds in Black Opium Floral Shock a new froideur of cool sophistication.
Mascara Volume Effet Faux Cils THE SHOCK Dark, intense, and dazzling, The Shock promises a new ferocity in mascara, offering unprecedented coverage within YSL Beauté, from the very first stroke. Ultra thick, ultra-long eyelashes to frame hypnotic, sensual eyes; bold, powerful and dangerously sexy.
Black Opium Floral Shock Like nothing that has come before, yet with the comforting familiarity of the coffee note found in the original Black Opium, Black Opium Floral Shock takes your breath away with a unique tension between sun-baked eroticism and a cool froideur all of its own. A new sweet freshness – of freesia notes, the soft -green citrus of bergamot, and the delicate aroma of sugary pear – is wrapped with the soaring sensuality of golden gardenia accord and an absolute of orange blossom. Warm, like the sudden intensity of winter sun through the window, it is both loving and sensual. But before you can bask in the heat, the shock of ice-cold espresso coff ee accord – the grounding force of the founding member of the Black Opium fragrance family – and the sultry, mysterious note of white musk. Like a shaft of white, bright light it strikes at the heart; cool and mysterious, instant gratifi cation ensues. Resistance is futile; return is inevitable.
Mascara Volume Eff et Faux Cils THE SHOCK The inspiration: the thick black surface of wet, rough asphalt; the dream: a unique, patented formula. Thicker than any YSL Beauté mascara before, the mascara texture glides on smoothly, without clumping, and allows to build quickly as never before, a dramatic volume, mastered from root to tip. It comes in three shades: Noir Asphalte – a deep, dark matte black; Bleu Underground – a smoky dark blue and Bourgogne Brut – a deep red-brown with black undertones. Almost weightless, it’s workable, ultra buildable with each layer of mascara “melting” into one to give a dramatic volume to the lashes with defi nition. Long-lasting, but quick to apply, it’s the new go-to mascara for urban sophisticates.
Eyes fringed with The Shock mascara intensify her gaze. She strides down rainy streets on a steamy night in a city somewhere in south East Asia. A neon lit doorway. A lift soaring upwards. And as she steps out and into a nightclub, she spies a cute looking stranger. A spritz of Black Opium Floral Shock, and like vultures circling in the sky, their game of attraction begins.
Edie Campbell, the star of the Black Opium fragrance campaigns, is in the limelight again, this time as the face of both the new Black Opium Floral Shock Eau de Parfum and Mascara Volume Effet Faux Cils THE SHOCK.
But which Edie is she? As Edie heads out for the night, she alternates between expressing her dark side, and presenting a more intimate version of herself. Yet, always strong, independent, we are never in any doubt that she knows what she wants and who she wants, with her image in the refracted mirrors creates a lasting impression for a stand-out campaign.